Let’s start with an obvious and basic forecast. In the coming years, social networks will retain their highest level of attendance and will remain the most popular sites, young people will continue to get involved in them, plus the number of visitors of the middle age group will increase. Why? For young people, this is an ideal resource combining a huge amount of entertainment content and the ability to communicate. As for the average age group. Time passes, who registered at the beginning of the boom of social networks as students 10 years ago, now they are preparing to celebrate the 30th anniversary.
Of course, involvement decreases with age, but in any case there will be more mature people on social networks. The second main forecast is that more and more serious projects from the world of culture, science, and politicians will come to the social networks thoroughly. This is a continuation of the current trend. The verified pages of “stars” have long appeared, official communities make popular media, political agitation is underway. But in the future, in general, any project for which it is important to convey information to the audience and get feedback will inevitably come to the social network. And the networks themselves will actually turn into self-sufficient resources, where you can find everything. Let us turn to less obvious things ... Online stores Social networks will become full-fledged platforms for selling goods and services.
About 5 years ago they could only be used for advertising, in order to attract traffic to the main site, or for one-time sales. It was impossible to build a serious business, photos, descriptions were posted, and then the interested person himself wrote to the community administrators or clicked on the link to the site. Now the situation has become better, for example, on VKontakte, the function “goods” has appeared and a civilized presentation of its offer has become possible, tests are being carried out with payment acceptance directly through social networks, from an account to another account or community. But all this is still far from ideal. I find here best nicknames for girls
The future of social networks is related to trade and we should expect the emergence of a functional that ensures payment acceptance, a product rating system and recommendations. After that, all the major online stores will acquire their sites in social networks, where they will sell goods directly. Content generation When social networks just started to spin, almost all content was taken from third-party sites. Anyone — scientific, humorous, commercial — all of this was originally seen in other sources. But with the growth of attendance, the situation began to change. More and more users began to choose social networks as the first resource for publishing their content. After all, they began to have an undeniable advantage - a huge audience. In addition, there is no limitation on the content of the topic, it can be anything from a photo of a cat or a meme to political or scientific materials. This trend will continue, social networks will become the main generator of content, and only then will materials diverge on thematic sites. The emergence of new jobs The growth of social networks and the increase in commercial projects will inevitably lead to the need for specialists to maintain accounts, groups and communities. If one or two people are now enough for them to search for and post content, moderate comments, answer questions, then in the future serious big projects will not be able to manage with such a modest staff. In terms of the amount of work, project management in the social network is practically equal to the site management. You will need to not only search for content, but create it, work with wiki markup, sections and product cards. Also, compared with the current time, the amount of work associated with communicating with your audience will increase. And, of course, more resources will require advertising campaigns. 100% access. This forecast is most likely associated with the development of the Internet. It is already difficult to find a place or a point where you can’t find access to the Internet. Exceptions are rare and usually associated with deaf places. But in the future we are waiting for full coverage of affordable satellite Internet. It seems, where does the social network? After all, if there is ubiquitous access, it will be on any site, and not just on conditional Instagram or VK. There is a nuance, during trips, business trips, vacations (wherever in theory there can be bad access to the Internet now) a person, firstly, falls out of the usual problems, and secondly, spends less time on gadgets. But he still regularly visits his accounts in social networks, as these are not just websites with information, but tools of social interaction that he will not refuse. That is why ubiquitous Internet access has a positive effect on the future of social networks. Perfect targeting In the simplest sense, targeting is a selection of the target audience by gender, age, and place of residence. But the reality is already much more complicated, complex behavioral factors, interests of users are taken into account. In a sense, this can be taken for surveillance, social networks look with who you communicate, what groups you go in and even what you write.